Chinese brands gain foothold in Japan, eye next level of growth

On Jan 31, China’s leading electric vehicle manufacturer BYD started selling its sports utility vehicle Atto 3 in Japan, with its first dealership opened in Yokohama.

TOKYO: While Japan’s unique business culture and a strong emphasis on quality may have deterred some foreign firms seeking quick money to enter the country, an increasing number of Chinese companies, with their long-term commitment and solid steps, are starting to gain a foothold in the market.

On Jan 31, China’s leading electric vehicle manufacturer BYD started selling its sports utility vehicle Atto 3 in Japan, with its first dealership opened in Yokohama.