HONG KONG: Austen Chu bought his first Royal Oak at 18 and soon parlayed snapshots of his wrist bling into a massive following on Instagram. That got him in with the storied Swiss watch brand Audemars Piguet, with whom he collaborated on a titanium perpetual-calendar special edition, exclusively for the Chinese market, in early 2020.
Now 26, Chu is turning from collector to CEO and co-founder as the head of a pre-owned online watch trading platform aiming to shake up the industry in Asia.
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