Toyota names new CEO as competition heats up


Big shoes: In this file photo, Toyoda is seen gesturing at a briefing on EV battery strategies at the company’s showroom in Tokyo. His choice to remain as chairman will help maintain the company’s business strategy and continuity. — AFP

TOYOTA Motor Corp will elevate the head of Lexus to replace long-time chief executive officer (CEO) Akio Toyoda, who steered his grandfather’s carmaker to the top of the automotive ranks while leaving a lane open for Tesla Inc to lead in fully electric vehicles (EVs).

Koji Sato, Toyota’s chief branding officer and head of its luxury-car division, will take over as CEO on April 1.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Toyota , CEO , Sato , Toyoda , EV , competition

   

Next In Business News

Powering on data centres
Medical insurance premiums on the rise
Blackstone, KKR mortgage REITs stung by office debt challenges
Making scents of success
Tesla’s plan for affordable cars takes page from Detroit rivals
Sapura Energy takes a step to turn the tide
Are there too many GPs and is the healthcare system overwhelmed?
Kelington to reap the benefits of a diversified business strategy
Investors brace for 5% Treasury yields
Singapore’s growth trajectory remains intact

Others Also Read