Toyota names new CEO as competition heats up


Big shoes: In this file photo, Toyoda is seen gesturing at a briefing on EV battery strategies at the company’s showroom in Tokyo. His choice to remain as chairman will help maintain the company’s business strategy and continuity. — AFP

TOYOTA Motor Corp will elevate the head of Lexus to replace long-time chief executive officer (CEO) Akio Toyoda, who steered his grandfather’s carmaker to the top of the automotive ranks while leaving a lane open for Tesla Inc to lead in fully electric vehicles (EVs).

Koji Sato, Toyota’s chief branding officer and head of its luxury-car division, will take over as CEO on April 1.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 48
Cxense type: NA
User access status: 0
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Toyota , CEO , Sato , Toyoda , EV , competition

   

Next In Business News

Supply of gloves continues to outstrip demand
CEOs build resilience amid challenges
Britain can learn from Bangladesh on climate crisis
Swiss bankers forgot they’re meant to be boring
Crypto gets red carpet in Paris and red flags
Elon Musk wants to pause AI? It’s too late
CelcomDigi Business set to boost efficiency and productivity
Favourable prospects
Tokyo inflation cools for second month
Cost of funds rising?

Others Also Read