Toyota names new CEO as competition heats up


Big shoes: In this file photo, Toyoda is seen gesturing at a briefing on EV battery strategies at the company’s showroom in Tokyo. His choice to remain as chairman will help maintain the company’s business strategy and continuity. — AFP

TOYOTA Motor Corp will elevate the head of Lexus to replace long-time chief executive officer (CEO) Akio Toyoda, who steered his grandfather’s carmaker to the top of the automotive ranks while leaving a lane open for Tesla Inc to lead in fully electric vehicles (EVs).

Koji Sato, Toyota’s chief branding officer and head of its luxury-car division, will take over as CEO on April 1.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Toyota , CEO , Sato , Toyoda , EV , competition

Next In Business News

Mulpha International invests US$20mil in Hong Kong's Sun Hung Kai bond programme
Ringgit breaches 4.04 level against US dollar after OPR maintained at 2.75%
Capital A’s Teleport to raise US$50mil via perpetual securities
Apex Healthcare to be delisted on Jan 27
Prudential to raise stake in Malaysia life insurer holding firm to 70% for US$377mil
BWYS shareholders approve RM67mil property disposal, RM94.5mil land acquisition
Kimlun issues RM10.81mil Islamic commercial papers
Cabnet secures RM14.8mil electrical contracts Johor Baru
FBM KLCI climbs amid firmer regional markets, stronger ringgit
Gold steadies as Fed independence concerns offset easing geopolitical woes

Others Also Read