Matrade: Diversify market outreach, go digital

“MTCs (Local mid-tier companies) should be able to explore new niche areas to develop their agility in pivoting into different types of market and industry. Moreover, digitalisation has been the enabler and pervasively used in improving productivity, communicating effectively and enhancing the delivery of services," says Matrade.

PETALING JAYA: Local mid-tier companies (MTCs) need to diversify market outreach, delve into digitalisation and adopt sustainability practices to weather economic challenges in 2023, according to the Malaysia External Trade Development Corp (Matrade).

“MTCs should be able to explore new niche areas to develop their agility in pivoting into different types of market and industry. Moreover, digitalisation has been the enabler and pervasively used in improving productivity, communicating effectively and enhancing the delivery of services.