Vietnam bancassurance market heats up

The brand value of LienVietPostBank and Dai-ichi Life, as well as the list of the consulting and valuation institutions involved, could mean the deal is worth trillions of Vietnamese dong.

HANOI: The Vietnamese bancassurance market is heating up with a notable exclusive bancassurance agreement signed between LienVietPostBank and Dai-ichi Life Insurance Co of Vietnam (Dai-ichi Life Vietnam).

The LienVietPostBank and Dai-ichi Life Vietnam's 15-year deal was particularly noticed by the market as it was a combination of two well-known brands in the banking and insurance sectors, and also saw the involvement of strong international consulting institutions. Specifically, JP Morgan – the world’s leading financial institution – was the exclusive financial adviser, while Linklaters was the legal consultant and Milliman was the valuation consultant for LienVietPostBank.