GEORGE TOWN: The Coffee Bean and Tea Leaf is on track to expand its operations in Malaysia and achieve its 140 outlets target by year-end.
The Coffee Bean & Tea Leaf Malaysia, Marketing & Innovation head, Fiona Rodrigues said for the Penang region, it is looking at opening two more outlets in the next two months.
"For 2023, we are hoping to set up an additional 40 stores across Malaysia, as we are continuing to put emphasis on convenience. In this regard, we will open 15 drive-thru outlets.
"The next drive-thru that we are going to open is in Batu Kawan, Penang,” she told reporters at its silver anniversary celebration here today.
After 25 years of operations in Malaysia, The Coffee Bean and Tea Leaf has a total of 127 outlets in Malaysia.
In conjunction with the celebration and to reward customers for their support, the coffee chain is organising a contest called "Purple passport”.
With a minimum spend of RM25, customers could obtain a Purple Passport and their first stamp. Once they have collected 10 stamps, they would stand a chance to win three grand prizes, including a four-day-three-night hotel stay as determined by the organiser in Penang, Kuala Lumpur or Johor.
The contest also offers 25 consolation prizes of exclusive 25th-anniversary merchandise and RM100 worth of TCB Card Credit. The contest period is from Oct 1-31, 2022. - Bernama