Making peanut butter cool again

Making it right: Workers busy packaging Jobbie products

FOR Joseph Goh Liang Hao, and his wife Debbie Ching Zhee Cheng, the story of the peanut butter Jobbie started out of love, both for food and each other.

As the young couple, then in their early 20s, with no fancy formal education credentials decided to start a life together, looking for a means to sustain themselves became a priority.