Making peanut butter cool again


Making it right: Workers busy packaging Jobbie products

FOR Joseph Goh Liang Hao, and his wife Debbie Ching Zhee Cheng, the story of the peanut butter Jobbie started out of love, both for food and each other.

As the young couple, then in their early 20s, with no fancy formal education credentials decided to start a life together, looking for a means to sustain themselves became a priority.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Business News

TRUST AS THE NEW COMPETITIVE ADVANTAGE IN MALAYSIA'S AI ECONOMY
French consumers cut back spending
Asia seen as sweet spot in physical AI
Cheap labour, costly future
Europe’s AI debt rush
AI’s trillion-dollar gamble
Hedge fund veteran bets on ‘abundance’
Wong exits, Wang returns at EForce
Slow turn in earnings
SMEs yet to tap AI’s full power

Others Also Read