Sustaining market share the priority

KUALA LUMPUR: Hartalega Holdings Bhd will prioritise sustaining its market share and remaining competitive in a global industry hit by the oversupply of rubber gloves from existing manufacturers and newcomers post-pandemic.

The bearish demand-supply fundamentals of the industry have severely impacted the prices and margins of glove makers, with the situation likely to persist in the immediate future as producers fight for market share.