BEIJING: The upcoming June 18 online shopping festival – which is branded as “618” – is expected to play a vital role in promoting the recovery of consumption, stimulating consumers’ purchasing desire and shoring up the economy amid the resurgence of domestic Covid-19 cases and external uncertainties, industry experts say.
Chinese eCommerce giant JD said on Friday it will kick off the mid-year promotional event at 8pm today and offer discounts and shopping coupons, with emphasis on bolstering the interaction of online and offline commerce and empowering small and medium-sized merchants.
