Twitter courts advertisers amid uncertain future

Keenly watched: The Twitter logo and trading information is displayed as a trader works on the floor of the New York Stock Exchange. The company says it cannot speculate on changes Musk might make. — Reuters

NEW YORK: Twitter Inc is facing a sceptical audience as it showcases its advertising opportunities at an event in New York City, three ad agency executives told Reuters, as the social media company’s plans under billionaire Elon Musk remain unclear.

The Tesla chief executive, who is buying Twitter for US$44bil (RM191bil), has tweeted that the platform should not have ads so it can have more control over its content moderation policies.