Saga of Iceland Foods

BERTOLT Brecht famously dismissed those who passed moral judgement on starving German women fraternising with Russian soldiers after the fall of Berlin, saying: “First comes Bread, then comes Morals”. Having endured the war he had seen through both bread and morals.

But Iceland Foods Ltd, a British supermarket chain headquartered in Deeside, North Wales proclaimed they are different. Puffing his chest, Richard Walker, its managing director, laid claim to putting morals before bread by not selling products containing palm oil in its 1000-plus odd company owned outlets and franchised stores across Europe to stop tropical deforestation.