TA Global launches Paradox collection

“As an industry leader, it was an opportune moment to realign and reinvent our business proposition to meet and adapt the current needs and desires of the market,” said TA Global CEO, Joo Kim Tiah.

KUALA LUMPUR: TA Global Berhad has announced the launch of its highly anticipated Paradox collection of hotels and resorts.

Paradox is a Canadian-born boutique hospitality brand inspired by the tastes and desires of the new generation of travellers, with the Paradox brand set to stand out of the traditional hospitality norms through a series of quirky, cultured and highly experiential offerings, capturing the true spirit of each city where a Paradox hotel is located, Bernama reported.