Success of SRV goes beyond redemption rate

Tourists at the iconic Merlion site in Singapore, The business district is in the background. -

SINGAPORE: The success of the SingapoRediscovers Vouchers (SRV) should be looked at beyond the redemption rate, and should examine its wider effects on the industry, tourism experts say.

The devastating impact of the pandemic on the hospitality industry would have been much worse if not for the scheme, although there were some ways the scheme could have been improved to boost the take-up rate, they added.