Hong Leong Assurance announces several appointments

Yoon Szu-Mae

KUALA LUMPUR: Hong Leong Assurance Malaysia (HLA) has announced several executive appointments within the group.

It has appointed Yoon Szu-Mae as chief marketing officer (CMO), Elmen Tan Yew Seng as chief digital & innovation officer (CDIO), and Low Tek Chee as head of information services.

In a statement, HLA group managing director and CEO Loh Guat Lan said: “We are thrilled to announce these updates that will position our company for success in the future. Their experiences will be a tremendous asset in support of HLA’s hypergrowth.”

“As a leading domestic life insurer of the nation, we have moved rapidly to incorporate technology meaningfully into our business in order to provide better value to our customers and intermediaries,” Loh said.

HLA said Mae brought to HLA a wealth of experience having worked in banking and insurance for 16 years holding leadership positions across the Asia Pacific.

Mae’s recent tenure was with the AIA Group where she held various positions including CMO in Vietnam, and regional business development director based out of Hong Kong.

She has a double degree in Economics and International Relations from the University of Toronto.

Elmen Tan Yew SengElmen Tan Yew SengTan has diverse experience in various areas of technology spanning artificial intelligence, machine learning, big data and leading teams to execute big digital transformation agendas.

Prior to joining HLA, Tan was the chief operations offer of AXA Malaysia’s General Insurance business.

He holds a Master of Business Administration, a Master of Science, and is also a certified Agile consultant and Design Thinking practitioner.

Low Tek CheeLow Tek CheeLow has led various projects for large multinational corporations covering the fields of insurance, oil and gas, communications and finance.

Prior to his current appointment at HLA, Low served as MetLife Asia’s director of Asia data management.

He started his career with Accenture after pursuing his undergraduate studies in Chemical Engineering at the University of Malaya.

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