Senheng New Retail aims to grow market share

“We have to move fast and be more aggressive. From 2022 to 2024, we plan to upgrade and open 61 new stores. Although we are now in every state, there are still many towns where we are not present yet,” said executive chairman Lim Kim Heng after the online launch of the group’s initial public offering (IPO) prospectus yesterday.

KUALA LUMPUR: Leading consumer electrical and electronics (E&E) retailer Senheng New Retail Bhd is aiming to more than double its market share in the sales of home appliances, from 13% presently to 30% by 2025.

“We have to move fast and be more aggressive. From 2022 to 2024, we plan to upgrade and open 61 new stores. Although we are now in every state, there are still many towns where we are not present yet,” said executive chairman Lim Kim Heng after the online launch of the group’s initial public offering (IPO) prospectus yesterday.