Trust more critical in business

Managing partner Soo Hoo Khoon Yean said trust is a powerful currency in business, enabling them to create real value for stakeholders and delivering sustained outcomes that leave a positive impact on society.

KUALA LUMPUR: Trust has become more critical in business in times of crisis, says PwC Malaysia.

Managing partner Soo Hoo Khoon Yean said trust is a powerful currency in business, enabling them to create real value for stakeholders and delivering sustained outcomes that leave a positive impact on society.