Going into overdrive

Runaway success: A scene from South Korea’s Squid Game. Dozens of stocks in the vibrant entertainment sector in the country have gone into overdrive, thanks to the popular series. — AFP

SEOUL: Netflix Inc’s runaway hit Squid Game came like a bolt from the blue for viewers around the world. The impact on equity investors in its home country of South Korea is proving equally intense.

While the nation’s benchmark share index has dropped about 4% since the drama was released in mid September, dozens of stocks in the vibrant entertainment sector spanning K-pop bands to cinema have gone into overdrive.