Squid Game will be worth almost US$900mil

Megahit: The Netflix series Squid Game is played on a mobile phone. The South Korean show is set to create almost US$900mil in value for the company. — Reuters

SEOUL: Netflix estimates that its latest megahit, Squid Game, will create almost US$900mil (RM3.74bil) in value for the company, according to figures seen by Bloomberg, underscoring the windfall that one megahit can generate in the streaming era.

Netflix differs from movie studios and TV networks in that it doesn’t generate sales based on specific titles, instead using its catalog and a steady drumbeat of new releases to entice customers every week. But the company does have a wealth of data concerning what its customers watch, which the company uses to determine the value derived from individual programmes.