MR DIY expands reach with 35 new stores in Oct


KUALA LUMPUR: MR DIY Group Bhd will open 35 new stores in seven states across the country in October.

In a statement, the home retailer said the new stores will comprise 14 MR DIY, three MR DIY Express, six MR TOY and 12 MR DOLLAR stores, bringing the total number of stores across the group to 830.

"MR DIY is committed to taking our promise of 'Always Low Prices; at convenient locations to even more Malaysians.

"We realise that buying patterns have changed - consumers are shopping closer to home, and also looking for stores that can meet their need for a diverse range of products, which is something we do very well with our 830 stores and close to 20,000 product types.

"These 35 new stores will allow more customers to access us more easily, and further drive the growth of our business," said MR DIY Group vice president of marketing Andy Chin.

He added that the three new MR DIY Express stores are a new store format specially designed for high-density locations and rural communities.

"Ranging from 2,000 sqft to 3,000 sq ft in size, these stores are well-stocked with the everyday essentials the local communities need.

"We use stringent data analytics to identify buying trends in different locations, and then stock the stores accordingly to ensure customers find our modern retail format relevant and useful,” said Chin.

The group also launched this year's grand opening event, which will run over the first two weekends in October at the new stores.

In conjunction with this year’s event, MR DIY will be giving away 41,000 free gifts worth more than RM1.2mil to early-bird customers at each new store.

Early-bird customers who spend a minimum of RM40 at MR DIY. stores, or RM30 at MR DOLLAR and MR TOY stores will be entitled to free gifts.

Eligible customers stand to receive rainbow umbrellas, water bottles, plush toys, MILO 3-in-1 packs, Koko Krunch cereals, Hershey’s chocolate drinks and many other gifts.

According to Chin, MR DIY continues to adhere to the SOPs mandated by the Health Ministry and has a 99% vaccination rate for its retail staff nationwide.

To find out more about the grand opening event, visit: http://bit.ly/nationwidegoe4mrdiy.

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MR DIY , retail , Andy Chin

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