Proton launches X70 special edition to boost appeal for C-segment SUV

Proton X70 SE Quarter Front Right

KUALA LUMPUR: Proton added a new variant to the Proton X70 line-up with its special edition which includes new luxury features and a special colour and the on-the-road (OTR) price without insurance of RM123,800.

It said on Thursday the special edition, limited to 2,000 units, will further strengthen the appeal for the best-selling C-segment SUV in Malaysia.

“Mechanically, the Proton X70 Special Edition is identical in specifications to the Premium 2WD variant and retains the 1.8L TGDi engine with seven-speed dual clutch transmission. The difference comes in the form of an exterior styling package and interior trim to boost its appeal,” it said.

Available in exclusive Ocean Blue, a new addition to the colour palette, and Ruby Red, it has its roof, rear spoiler and door mirrors presented in black as well as a new design of 19-inch sport rims. An exclusive SE emblem is mounted on the tailgate as a finishing touch.

It added the interior of the car is also predominantly black with luxurious detailing that elevates the ambiance of the cabin. This includes soft and supple black Nappa leather seats, an exclusive interior trim finishing and new SE specific carpet mats.

Protonx70 SE Full Front FinalProtonx70 SE Full Front Final

Like the rest of the Proton X70 range, the Proton X70 Special Edition is equipped with the Proton intelligent air purification system (P-IAPS) that combines the benefits of an N95 cabin filter and air purifier system, offering protection against airborne pollutants and contaminants to improve cabin air quality.

The Proton X70 Special Edition is equipped with a comprehensive list of safety features including six SRS airbags and advanced driver assistance system (ADAS) that adds an additional layer of active safety to reduce the risk of accidents, along with Tyre Pressure Monitoring System (TPMS) and 360 Camera.

Proton Edar CEO Roslan Abdullah said: “By adding the Proton X70 Special Edition to our model range, Proton has expanded the upper tier of our target market. While it is a limited production model, we feel strongly that it will appeal to buyers accustomed to vehicles with luxury features who are looking for a new SUV at a great price.”

The Proton X70 Special Edition goes on sale Thursday. Until Dec 31, subject to availability, it will be sold with the PEMERKASA+ sales tax incentive worth RM7,000. It can now be booked online from as low as RM99. For more information, visit

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