Digitalising micro and small businesses

WhyQ co-founder and director Rishabh Singhvi notes that despite demonstrating a high smartphone and tablet penetration rate at 90%-95%, MSMEs record a significantly lower rate of usage of digital tools.

VENDOR digitalisation service platform, WhyQ, has recently expanded into the Malaysian market with the aim of digitalising local micro, small and medium enterprises (MSMEs).

The company supports businesses in transitioning into the digital space while offering simple accounting and bookkeeping services to assist them in streamlining business management. It allows them to go online with personalised e-stores, track sales and expenses, record debit and credit transactions through convenient WhatsApp reminders while reaching out to customers through customised marketing tools.