Shopee and Fama work to ensure sweet durian-buying experience


Shopee Malaysia senior manager (marketing) Kenneth Soh said it has digitised 211 durian sellers for the campaign.

KUALA LUMPUR: E-commerce platform Shopee will be working with the Federal Agriculture Marketing Authority (Fama) to enable smooth and secure transactions among durian farmers, sellers and consumers.

This will help further normalise the selling and buying of agricultural goods online in view of the current pandemic.

In a statement yesterday, Shopee said its Durian e-Fiesta campaign will provide consumers with the assurance of quality goods for the peak season in mid-July.

It also explained that transactions on the platform are protected by the Shopee guarantee policy, whereby payment is held in escrow until buyers confirm that the goods received are genuine and in good condition before money is released to the sellers.

Meanwhile, Fama said this is the second year it is teaming up with Shopee for the Durian e-Fiesta, which will run from July 10-31.

“We are assisting durian farmers to avoid a glut during this peak season.

“As such, teaming up with Shopee to offer vouchers that can be claimed and used will be of benefit to both sellers and users alike.

“We have also ensured a good mix of assortment such as the popular Musang King, Udang merah, XO, D101, durian kampung and others, ” said Fama deputy director-general (operations) Abdul Rashid Bahri.

He added that Shopee is primed to realise Fama’s dream in helping agrofood entrepreneurs in marketing online.

“Based on the track record of our joint campaigns before this, the collaboration between Fama and Shopee recorded up to eight times return on investment that has directly benefitted the durian farmers and sellers.

“The current economic situation has made online selling a business survival strategy that our entrepreneurs must embrace.

“As such, Fama is always working towards transforming the marketing methods of our entrepreneurs, aligning to the current needs and situations, ” Abdul Rashid said.

Meanwhile, Shopee Malaysia senior manager (marketing) Kenneth Soh said it has digitised 211 durian sellers for the campaign.

“We understand that there have been a lot of durian-related scams on social media and we are here to assure consumers not to be afraid as all transactions on Shopee are protected by our Shopee guarantee policy.

“As such, we hope this campaign and partnership with Fama will help squash all your fears and allow you to enjoy your favourite durian with peace of mind, ” Soh said.

eFAMAPLACE sellers on Shopee will be having daily Shocking Sales from July 4-31, which will see limited quantities of Musang King, D24 and kampung durians up for grabs from as low as RM0.77 at 12am daily.

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