Shopee and Fama work to ensure sweet durian-buying experience

Shopee Malaysia senior manager (marketing) Kenneth Soh said it has digitised 211 durian sellers for the campaign.

KUALA LUMPUR: E-commerce platform Shopee will be working with the Federal Agriculture Marketing Authority (Fama) to enable smooth and secure transactions among durian farmers, sellers and consumers.

This will help further normalise the selling and buying of agricultural goods online in view of the current pandemic.