Lazada, MoF, MDEC team up to support SMEs

Lazada's “Shop Malaysia Online” campaign will actively promote local businesses and products on the platform with 50% discounts vouchers and “crazy flash sale”, along with “daily free shipping”.

KUALA LUMPUR: Lazada has teamed up with the Ministry of Finance (MOF) and Malaysia Digital Economy Corporation (MDEC) to support local small and medium enterprises (SMEs) and products.

The initiatives are through this year’s “Shop Malaysia Online” and “Go-eCommerce” which are run concurrently from July 1 to Dec 31 on Lazada.

Lazada's “Shop Malaysia Online” campaign will actively promote local businesses and products on the platform with 50% discounts vouchers and “crazy flash sale”, along with “daily free shipping”.

Lazada's Go-eCommerce campaign will help support SMEs on the fence of going digital to flatten their barriers of entry further.

New sellers will also leverage on Lazada's enhanced Pintar Niaga stimulus package with benefits worth RM1, 500, zero commission and startup cost to leverage the vast benefits of eCommerce on Lazada during the campaign.

Lazada Malaysia chief operating officer Darren Rajaratnam said during the pandemic, local communities are helping to spur economic recovery through online consumption.

It recorded with sales of nearly RM130mil during the Shop Malaysia Online campaign on Lazada last year.

MDEC’s CEO Surina Shukri said MDEC with strong support from the government and effective public-private collaborations, it aims to further catalyse the growth of eCommerce in Malaysia and of equal importance, sustaining livelihoods and jobs in the process.

“Together, we can accomplish the goals of MyDIGITAL and place us firmly on-course towards Malaysia 5.0; a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital Asean, ” Surina said.

Rajaratnam said Lazada was the first eCommerce platform to provide support for local businesses during the first and second Movement Control Orders, investing more than RM50mil through its Pakej Kedai Pintar stimulus packages.

“We have continued investing and supporting the MSME community over the last 18 months through various initiatives and partnerships with MDEC and the local government.

“Since then, there has been a more than 300% increase in new MSMEs onboarding our eCommerce platform, future-proofed thousands of local businesses and enabled local MSMEs to adapt and pivot into recovery and growth mode, ” he said.