After the pandemic, a wave of spending by older consumers

Luxury goods: A file picture showing people waiting to cross a road in front of a Louis Vuitton store in Hong Kong. Companies that have a luxury or premium position are doing much better in Asia. — Bloomberg

THE world’s emergence from the coronavirus pandemic is set to unleash a wave of spending by older consumers, with increasing opportunities for investors in aging-linked stocks.

That’s the view of money managers who see huge pent-up demand from wealthy seniors for medical services and luxury goods. They also expect that the forced adoption of the internet by older people during lockdown will open up this demographic permanently to e-commerce companies and social networks.