Consumers want more from pricey Western labels

Mindful generation: Alibaba is among companies that are investing in sustainable technologies as consumers are becoming increasingly interested in mindfulness. — Bloomberg

SHANGHAI: Young Chinese consumers want brands to step up their eco-friendly efforts and apply mindfulness to their creative processes.

According to the South China Morning Post, in a report titled China’s woke Gen Z want sustainability, mindfulness and “invisible luxury” – why pricey Western labels aren’t enough for conscious consumers in 2021.