Sedania's Offspring ventures into four countries


Sedania managing director Datuk Azrin Mohd Noor

KUALA LUMPUR: Sedania Innovator Bhd's 51%-owned subsidiary Offspring Inc has ventured into Spain, Finland, Cambodia and South Korea.

In a statement Tuesday, Sedania said Offspring's range of early child care solutions were currently exported to the United States, Singapore, Brunei, Philippines, and Russia.

Offspring is a health tech company focusing on early child care solutions, among which producing high-quality organic baby products.

“Our counterparts in the mentioned countries are excited in receiving the authorisation to distribute Offspring products.

“Offspring will be made available on dedicated web stores for each respective country, which is closely monitored by our headquarters team as part of our comprehensive international distribution programme that we have initiated,” Sedania managing director Datuk Azrin Mohd Noor said.

In addition, he said certain countries were also using well known online shopping platforms such as Lazada, Shopee and Amazon to further expand their market reach”.

“We received one of the biggest orders from South Korea, our highest orders recorded for a new territory,” he added.

“Tapping into Spain and Finland after the success in Russia has gained us a competitive edge in the European market. We are now equipped with a thorough understanding of European market behaviour,” Azrin said.

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