Astro’s bundling of services seen as positive

Astro currently has four OTTs under its belt – Astro GO, iQIYI, HBO GO and the recently announced Disney Hotstar. It continues to negotiate to add more OTTs this year and next year, AmInvestment Research house said.

PETALING JAYA: Astro Malaysia Holdings Bhd’s strategy of bundling multiple over-the-top (OTT) subscriptions under one umbrella is viewed positively by some analysts and is in line with global trends.

Users normally have multiple streaming services for their content needs, but increasingly, global players are bundling services together to retain existing users in aiming for a bigger slice of revenue.