Maybank expects sales to double at Virtual Treats Fair

Datuk Hamirullah Boorhan

KUALA LUMPUR: Malayan Banking Bhd (Maybank), which is holding its second Virtual Treats Fair (VTF) from April 23 to 25, expects sales to double from last year.

“We are looking forward to welcoming more than 200,000 visitors to the fair, and expect sales to double from last year, with over 1.5 billion points to be redeemed,” head of community financial services Malaysia Datuk Hamirullah Boorhan said in a statement.

He said the bank had transformed its annual Treats Fair to a virtual experience last year so that its cardmembers could continue to enjoy the perks of their Maybank TreatsPoints and Membership Rewards Points at the fair, despite the pandemic.

“The response was very positive and this has inspired us to make this year’s fair even more extensive with better deals, and greater variety of goods and brands,” he added.

The VTF features collaborations with the Manchester United megastore, Pavilion KL mall and over 130 merchants to bring cardmembers more bargains and exclusive deals, wider product selections, and new experiences.

Themed “More Treats More Meriah”, the three-day event will see the participation of exciting brands including Dyson, Samsung, Apple, Mulberry, Furla and Vivo among others.

Maybank said during the VTF, cardmembers who spend RM200 and above would be eligible for additional discounts as well as a spin on the virtual treats wheel to win e-vouchers, which can be used at the fair or myTreats. There are also more than 10,000 discount vouchers up for grabs.

“Every year we challenge ourselves to make the fair more interesting, to give our loyal cardmembers a distinctive experience and allow them to derive more value from their Maybank Points,” said Maybank senior executive vice president, head of cards B. Ravintharan.

“For the first time ever, we are bringing the Manchester United Megastore to the VTF.

“Cardmembers will be able to use their Maybank Points to redeem selected official merchandise at discounted prices, which are inclusive of shipping charges; or they can redeem e-vouchers and use them at the Manchester United Online Megastore to purchase next season’s kit!” he added.

The fair offers up to 20% discount for Manchester United official merchandise including home, and away football jerseys for the current 2020/2021 Premier League season. The previous seasons’ jerseys will also be on sale at special prices.

The Maybank VTF will start at 6am on April 23. To participate, visit

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