Shopee going strong

Gaining popularity: The Shopee sign is pictured at its office building in Singapore. Customers are now looking to buy more premium items from its platform including laptops and handphones as they have more confidence in it. ─ Reuters

KUALA LUMPUR: Online shopping platform Shopee is confident of the strong sales momentum this year in comparison to last year supported by multiple sales campaigns in 2021.

Last year, Shopee recorded annual gross orders of 2.8 billion.

Shopee Malaysia senior manager for marketing Tan Ming Kit expects better sales this year from last year, as the group continues to ramp up efforts through its strong series campaigns.

Year-to-date, he said the group had already seen good results in the first quarter of this year through its various sales campaigns.

For instance, Shopee 2.2 CNY sale during the January-February period saw five times more snacks amounting to half a million units purchased from stores on the platform as compared to the first movement control order (MCO) that took place in March.

Moreover, the demand for fresh meat, fish, vegetables and fruits almost doubled to 85,000 units sold during the period.

Recently, on the 4.4 Mega Shopping Day, Shopee saw six times more items sold on the platform across the region as compared to an average day during the Midnight Mega Sale from 12am to 2am.

“From a campaign perspective, we will continue to run strong campaigns. As such, we are expecting better sales this year than last year and we will try our best to give our buyers a beautiful experience shopping with us online, ” he said during a media briefing.

Shopee observed a surge in customers purchasing more tech items, home improvement tools as well as fresh groceries during the first quarter of this year.

Tan noted that customers are now looking to buy more premium items from its platform including laptops and handphones as they have more confidence in shopping with Shopee.

“This is a new trend that we see compared to last year.

The nature of the market is becoming different.

“We don’t see a rush in the market to stock up massively as we did last year when the first MCO was announced, ” he said.

For ShopeePay e-wallet, ShopeePay Malaysia head Alain Yee said the group is looking to get more merchants on board ShopeePay, especially small and medium enterprises (SMEs).

Last year, the e-commerce giant onboarded around 80,000 SMEs to sell on Shopee through its campaign with several federal and state governments such as MSME E-commerce Campaign and Selangor E-Bazar Raya.

In the medium term, Yee said that the e-commerce giant may look into getting micro-merchants on its platform such as hawker centres or even Ramli burger.

Moving forward, Tan said Shopee will continue to build an ecosystem that benefits its users and businesses in the long term.

“This includes introducing new tools or features that can help sellers and brands grow with us, while creating shared experiences for consumers, ” he added.

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