PETALING JAYA: Bermaz Auto Bhd (BAuto) is forming a strategic partnership with South Korean car manufacturer Kia Motors Corp to drive the expansion and assembly of Kia vehicles in Malaysia.
This will see the incorporation of a new company – Kia Malaysia Sdn Bhd – which will undertake the assembly of completely knocked down (CKD) Kia vehicles in Malaysia.
Three models are being planned to kick off the joint venture for the Malaysian market.
Kia Seltos and Kia Carnival are slated to start production under the new set up while the third model will be determined at a later stage.
Kia Motors intends to make Kia Malaysia the regional manufacturing hub for its Kia brand of vehicles in Asean countries and other potential markets.
It also appointed BAuto’s subsidiary, Dinamikjaya Motors Sdn Bhd, as the new distributor of Kia vehicles in Malaysia.
Kia said in a statement that it recognised the vast potential the market brings and found it timely to raise the bar to progressively tap into its potential.
As the new distributor, Dinamikjaya holds the right to distribute and sell Kia vehicles, CKD and completely built up (CBU), sale of genuine parts as well as in the provision of after-sales service and to build Kia’s brand reputation and awareness in Malaysia