BERLIN: Volkswagen AG has swiftly gone from corporate dinosaur status to stock market darling, and its chief executive officer’s imitation of Elon Musk has a lot to do with it.
Herbert Diess has taken a page out of the Tesla CEO’s script for captivating investors big and small, taking a hands-on role in getting VW’s message out on social media and staging splashy events big on ambition. And it’s paying off – the carmaker’s common shares surging Tuesday to their best close since 2009.
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