Leveraging key strengths to thrive in global market


S Standard Chartered Singapore ASA FX Research head Divya Devesh will be speaking on matters relating to foreign currency, including the impact of foreign exchange (FX) rates on the Malaysian ringgit in particular.

KUALA LUMPUR: While the world is still reeling from the effects of the Covid-19 pandemic, it is imperative that Malaysian businesses actively seek opportunities for growth in the global market, especially in areas with exponential potential – such as the halal industry – that the country already has an advantage in.

This is also the core focus for the upcoming webinar titled Halal Export Opportunities, the second online live event under the Export Excellence Awards (EEA) 2021 Webinar Series. Those keen to attend can register at bit.ly/eeawebinar2.

To be held on Feb 23 at 3pm via video conferencing platform Zoom, the webinar will start with an overall outlook of the economy by Standard Chartered Singapore Asia Economist Jonathan Koh.(pic below)

There are three key areas that Koh will touch on during his session, including his view on global economic recovery, the core drivers of growth and recovery for Malaysia, as well as the investment scenario in 2021.

With an eye on providing macroeconomic coverage of Asia – specialising in Singapore, Malaysia and New Zealand – Koh holds a Bachelor’s degree (First Class Honours) in business, specialising in banking and finance, as well as a Bachelor’s degree in accountancy (Second Upper Class Honours) from Singapore’s Nanyang Technological University.

He added, “The global economy is expected to recover in 2021, but it may take some time to return to end-2019 levels. In Malaysia, growth and recovery will likely hinge on the consumer, but investments may pick up this year due to the resumption of infrastructure spending.”

Koh’s session will be followed by Standard Chartered Singapore ASA FX Research head Divya Devesh, who will be speaking on matters relating to foreign currency, including the impact of foreign exchange (FX) rates on the Malaysian ringgit in particular.

Via his session titled Foreign Exchange Markets Outlook for 2021, he will tackle the likelihood of the US dollar’s continued weakness and dive into how the ringgit can benefit in an environment of strong export. At the same time, however, he will also speak on the implications of higher commodity prices on the ringgit.

Leveraging his experience in Asia FX, Divya provides views on the latest developments in FX markets and recommends trade ideas and hedging strategies for institutional and corporate clients.

Consistently ranked by Bloomberg as the most accurate forecaster for EM Asia FX in recent years, he holds a Bachelor’s degree in computer science from Indian Institute of Technology, and an MBA from the Indian Institute of Management.

Opportunities in halal industry: Bilal will be part of a panel discussing the areas with the most potential for businesses.Opportunities in halal industry: Bilal will be part of a panel discussing the areas with the most potential for businesses.

A panel discussion themed Tapping into the Halal Export Market will also be held during the webinar, featuring reputable panellists including Julie’s Manufacturing Sdn Bhd director Martin Ang, Tanamera Tropical Sdn Bhd founder and managing director Faisal Fadzil, Standard Chartered Saadiq Malaysia Islamic business and product management director Bilal Parvaiz (pic above) and a representative from Matrade.

Halal Development Corporation Bhd industry development vice-president Hanisofian Alias will moderate the panel, which will see these experts discussing most promising opportunities within the halal industry, the importance of halal certification, the available assistance and programmes currently available for eligible businesses venturing into halal export, the role of technology and innovation in halal markets, as well as best practices.

The EEA awards programme – aimed at recognising Malaysia’s leading exporters who have contributed to the country’s economy in the face of the Covid-19 pandemic – is back for the second year to acknowledge the contribution of businesses for their export achievements and success in the international arena.

Companies will be able to submit their entries from today until July 31,2021. Winners will be announced at the EEA Gala Night, tentatively to be held in October 2021.

All winners will take home the coveted EEA trophy, be eligible to the usage of EEA logo or monogram on corporate and advertising and promotional materials, explore publicity via print and online, as well as gain the opportunity to attend and speak at special workshops or talks aimed at helping companies to grow and move forward.

In addition, winners of Exporter of the Year and Halal Products will also receive editorial write-ups in The Star.

EEA 2021 is organised by Star Media Group in partnership with Standard Chartered, with Matrade as patron. It is audited by BDO. Those keen to apply can visit exportawards.com.my, contact Pei Wen at peiwen@thestar.com.my or call 03 7967 1388 ext 1857 (Events Dept).

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