Digital convergence strategy puts Astro on new growth path

According to CGS-CIMB Research, the new Astro digital convergence strategy should help address investors’ jitters over the group’s long-term earnings prospects, as the company looks to win back lapsed subscribers and a new generation of viewers.

PETALING JAYA: The upcoming digital convergence strategy of Astro Malaysia Holdings Bhd is set to steer the pay-TV operator on a new growth path.

According to CGS-CIMB Research, the new Astro digital convergence strategy should help address investors’ jitters over the group’s long-term earnings prospects, as the company looks to win back lapsed subscribers and a new generation of viewers.