Digi business helps increase SME profits


Simplifying the buying process: Khaw says the convenience of online shopping has led to 20% sales growth for the company.

ALTHOUGH 2020 is drawing to a close, the business landscape remains challenging. The workforce, affected by the pandemic, is turning to home businesses, while small and medium enterprises (SMEs) are shifting to the online sphere to survive and thrive.

In a time where physical disconnect is a real challenge, connecting to your audience virtually is a big advantage.

This rings true for My HomeLife, a kitchen appliance and bathroom equipment company that has found digitalisation to be the lifeline for its business.

Before the pandemic and its subsequent lockdown periods, My HomeLife served customers within Penang and the northern region. Today, by bringing its business online, it is serving a wider customer base from across the country.

In fact, going digital has also contributed to a 20% sales growth for the company.

Digital boost: My HomeLife’s virtual presence has enabled it to serve a wider customer base across the country.Digital boost: My HomeLife’s virtual presence has enabled it to serve a wider customer base across the country.

My HomeLife director Khaw Choon Hoon shared that the increase in sales was a direct effect from changing consumer behaviour and the convenience of online shopping.

“It is now easier for my customers to view the products they need and make a direct purchase, ” said Khaw.

Adopting Digi Business’ Go Digital solutions, such as Avana Facebook Commerce, has helped My HomeLife rake in greater profits.

Avana Facebook Commerce enables businesses to run digital marketing campaigns and manage e-commerce sales with ease. This allows them to reach a wider target audience on a borderless platform, aside from just walk-ins.

Since My HomeLife started using the solution, Khaw has observed an improvement in employee efficiency, which has in turn contributed to business productivity.

Improving efficiency: Technology has boosted employee productivity, leading to better business productivity.Improving efficiency: Technology has boosted employee productivity, leading to better business productivity.

If there is one takeaway from this digital transformation, Khaw sums it up in one simple, yet impactful line: “Digitalising business is not the future. It is the now.”

With digitalisation providing an abundance of opportunities for businesses, Digi Business can become the perfect partner for SMEs to help them with their digitalisation journey, as they make the shift onto an online platform.

Businesses looking to grow and work more effectively like My HomeLife can get in touch with Digi Business at https://www.digi.com.my/business/digital-transformation/sme-grant to find out more.

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