Canon Malaysia aims to expand business through diversification

As the Covid-19 pandemic continues to disrupt the market, production as well as supply chain, Canon has provided various initiatives, especially for the small and medium enterprises (SMEs), to sustain and enhance their business growth in these challenging times.

PETALING JAYA: Canon Marketing Malaysia aims to create new businesses and grow through the diversification and lateral expansion of its existing operations into two segments – business-to-business (B2B) and business-to-consumer (B2C).

President and CEO Andrew Koh said the company understands and embraces the challenge of new growth through a strategic transformation to B2B and B2C.