Insight - Effective measures needed to help event industry

Taking a hit: File picture shows an education fair at KL Convention Centre. As of August 2020, over 1,250 business events in Malaysia have either been postponed or cancelled, resulting in an unprecedented economic loss of over RM1.75bil. Taking a hit: File picture shows an education fair at KL Convention Centre. As of August 2020, over 1,250 business events in Malaysia have either been postponed or cancelled, resulting in an unprecedented economic loss of over RM1.75bil.

IT’S a less discussed business sector, especially as Malaysia grapples with the effects of the Covid-19 pandemic, but it has crippled the convention and exhibition industry.

An estimated RM2.25bil has gone up in smoke since the closure of our international borders.