Rakuten Trade appoints Mise as CEO


Kazumasa Mise has been appointed as chief executive officer of Rakuten Trade Sdn Bhd with effect from Oct 16.

KUALA LUMPUR: Kazumasa Mise has been appointed as chief executive officer of Rakuten Trade Sdn Bhd with effect from Oct 16 after it had received approval from the Securities Commission.

In a statement issued on Monday, it also said he was appointed a member of the board of directors.

Mise takes over Kaoru Arai, who was the managing director of Rakuten Trade since its launch in May 2017.

Arai was responsible for the company being named FinTech Company of the Year in 2018 and for steering the company in achieving profitability in less than three years.

Arai will be assuming the role of director of international business and will lead Rakuten Trade’s efforts in its regional expansion.

“On behalf of the board of directors and management, we express our gratitude to Arai, for his leadership and contributions to the company, ” said Datuk Chay Wai Leong, chairman of Rakuten Trade.

Commenting on Mise’s appointment, Chay says, “In a year of unprecedented global uncertainties amidst the current pandemic, that resulted in stock market volatilities, Mise has been instrumental in leading the onboarding of a record number of new retail investors.

Rakuten Trade is a joint venture between Rakuten Securities, Inc. (RSec) in Japan and Kenanga Investment Bank Bhd, and the only completely digital equities broker in Malaysia.

Rakuten Securities, Inc president Yuji Kusunoki said that Mise, had in the last three years, been able to successfully blend best practices from both companies under one successful brand – Rakuten Trade.

Mise relocated to Kuala Lumpur in 2017 and played a fundamental role in the establishment of Rakuten Trade together with Arai.

He was previously Rakuten Trade’s head of business marketing before becoming its chief marketing officer.

Prior to Rakuten Trade, he was with RSec for 13 years where he honed his expertise in Japanese equities’ business, focusing on boosting margin trading and exchange-traded fund (ETF). He holds a Bachelor of Science (Finance and Economics) from the Syracuse University, New York.

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