Malaysia has highest percentage of digital consumers in Asean

"Malaysia’s online groceries recorded the highest growth (2.2x) in online retail penetration in 2020 since 2018.

KUALA LUMPUR: Malaysia is keeping pace with Southeast Asia’s digital transformation by recording the highest percentage of digital consumers with 83 per cent of its population (aged 15 years and above), based on a study titled "Digital Consumers of Tomorrow, Here Today” conducted by Facebook and Bain & Company.

The study said almost 70 per cent of Southeast Asian consumers will go digital by year-end and the growth of digital consumers in Southeast Asia is expected to reach around 310 million by year-end, with millions more expected to join in the coming years.