BUSINESS-to-business (B2B) platform Dropee has partnered with the Ministry of Agriculture to enable farmers and fishermen to sell their fresh produce online to ensure that food distribution remains controlled and adequate throughout the period of the pandemic.
The initiative provides an alternative sales channel for these producers who are generally left out of the digital economy.
Dropee’s platform also allows sellers to access logistics, financing and insurance support from key partners.
“We are very excited to partner with the Ministry of Agriculture to transform Malaysia’s food supply production and distribution businesses online.
“Since 2017, we’ve been helping many businesses across Malaysia to digitally sell their products in bulk and we are confident to take on this mission to help our nation’s farmers, fishermen and suppliers to go-digital, ” says Lennise Ng, (pic) co-founder and chief executive officer of Dropee.
For this initiative, a special section in Dropee’s marketplace, called LokalKita, will be set up to highlight the products.
In the long run, Dropee hopes to help all 90,000 farmers and fishermen in Malaysia to leverage the platform to expand their reach and better understand purchasing trends to produce more relevant products for the consumer market.