Outdoor advertising market to stay buoyant


Supply and demand: Lim foresees a continued growth in both the supply of DOOH advertising space and the demand for it.

PETALING JAYA: The outdoor advertising or out-of-home (OOH) market at large is expected to remain buoyant despite a shrinking advertising expenditure (adex) with the slowing economy as marketers take a cautious stance and adopt a wait-and-see attitude.

Media analysts noted that besides the country posting its worst economic growth rate since the global financial crisis a decade ago, how much the outbreak of the coronavirus (Covid-19) may dampen ad spend in the near term would depend on how fast the pandemic is contained.

Article type: metered
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Business News

Bursa, subsidiaries to close for Eid Al-Adha Premium
Perodua expects to exceed 2022 sales target Premium
RHB increases BR, BLR/BFR by 25 basis points Premium
Ringgit lower against US dollar for the third consecutive day Premium
HeiTech Padu bags contracts worth RM43.8mil Premium
Audit: No systemic forced labour at V.S. Industry Premium
Maybank to increase base rate, BLR Premium
Khazanah will continue to explore new potential investments, collaborations in Turkiye Premium
KLCI tumbles 19.96 points, lowest since May 2020 Premium
Macau locks down landmark Lisboa hotel after COVID cases found Premium

Others Also Read