Outdoor advertising market to stay buoyant

Supply and demand: Lim foresees a continued growth in both the supply of DOOH advertising space and the demand for it.

PETALING JAYA: The outdoor advertising or out-of-home (OOH) market at large is expected to remain buoyant despite a shrinking advertising expenditure (adex) with the slowing economy as marketers take a cautious stance and adopt a wait-and-see attitude.

Media analysts noted that besides the country posting its worst economic growth rate since the global financial crisis a decade ago, how much the outbreak of the coronavirus (Covid-19) may dampen ad spend in the near term would depend on how fast the pandemic is contained.