PETALING JAYA: The directors of the AirAsia Group gave their nod in 2010 to efforts by Tan Sri Tony Fernandes (pic) to build the AirAsia brand through sponsorships, said sources.
The board of AirAsia X
had approved amounts of up to US$250mil sought for a sponsorship strategy via a Formula One racing team.
Already a subscriber? Log in
Save 30% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
