Investors back green farmers

Sourced ethically: Consumers and retailers are demanding more information about the goods they source, buy and eat. — Reuters

A FORMER investment banker has raised more than US$10mil (RM41.64mil) to expand a startup that helps developing-nation farmers who are using green and ethical methods to earn more by linking them directly with food buyers around the world.

After a decade investing in commodity markets at Deutsche Bank and Korea Investment Corporation, Hoshik Shin set up online marketplace Tridge in 2015 to build a network of sustainable producers and link them to buyers at home and abroad.