CIMB Foundation launches Be$MART app


“Our target group is the youths, who make up 45.4 per cent of Malaysia’s population. As future leaders and nation builders, it is important to empower them to take charge of their own financial health, ” CIMB Foundation CEO Datuk Hamidah Naziadin said

KUALA LUMPUR: CIMB Foundation has unveiled the Be$MART app, a digital financial guide and planner specially curated for youths.

The foundation said the app complements its ongoing Be$MART financial literacy programme for university students, which has benefited 15,000 students since its launch in 2016.

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