Brands need to make a stand for what they believe in

Recently, Firefly Airlines had its famous orange colour logo changed to green for a week long campaign, to emphasise its commitment to protect the environment.It looks symbolic but certainly it has taken its efforts to another level.

SELF-PROCLAIMED eco-warriors, Prince Harry and Meghan Markle found themselves facing a barrage of criticism when news broke out that they took a private jet to southern France just two days after a flight to Ibiza.

Their crime was to fly on a private jet as the trip created seven times more carbon emissions per person than a commercial flight. Instead of taking one of the 20 scheduled departures from London airports to Nice, they picked a 12-seater Cessna aircraft that cost over RM100,000 to fire, and of course, at the expense of ordinary taxpayers.