Brands need to make a stand for what they believe in


Recently, Firefly Airlines had its famous orange colour logo changed to green for a week long campaign, to emphasise its commitment to protect the environment.It looks symbolic but certainly it has taken its efforts to another level.

SELF-PROCLAIMED eco-warriors, Prince Harry and Meghan Markle found themselves facing a barrage of criticism when news broke out that they took a private jet to southern France just two days after a flight to Ibiza.

Their crime was to fly on a private jet as the trip created seven times more carbon emissions per person than a commercial flight. Instead of taking one of the 20 scheduled departures from London airports to Nice, they picked a 12-seater Cessna aircraft that cost over RM100,000 to fire, and of course, at the expense of ordinary taxpayers.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Business News

Main Market-bound Feytech IPO public portion oversubscribed
Bursa lifts Awantec's affected issuer status
SC charges Pixelvest and former Infinity Trustee director with unlicensed capital market offences
Ringgit ends firmer against US dollar
InNature buys 'Burger & Lobster' franchise, eyes expansion into F&B Sector
Bank Negara fines Habib with RM96,250 for AMLA non-compliance
Pharmaniaga says 'stands firm' on financial recovery to exit PN17
Kobay gets UMA query from Bursa Malaysia
LFE gets RM8.27mil piling work
Jiankun expects GDV of its projects to soar to RM2bil under new leadership

Others Also Read