Milan: Brands have to go beyond engagement with customers and connect with them.
PETALING JAYA: Brands are evolving fast. Besides being a tool to gain market share and provide competitive edge, brands are expanding their roles.
Apart from their primary role in merely engaging with customers, many are championing for a cause or purpose. And by doing so, are attracting consumers to the brands as they create a positive image on consumers’ minds in the market place.
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