PETALING JAYA: Malaysia Airlines is adding further benefits to its MHexplorer product through a partnership agreement with Brand Expedia, Grab and Maxis.
The company hopes to be able to increase the uptake of MHexplorer by at least four times through the collaboration.
“We had started this product in October 2018, so we had a good six months of it running.
“We have about 50,000 members at this point in time. The target we have set is about 200,000 by the end of the year,” Malaysia Airlines’ group chief revenue officer Ignatius Ong told a press conference here yesterday.
“I think we really have to capitalise on the value-added initiatives. There is a lot more that we can actually harness between the partners and we are also assessing each other’s customer database.
“This is where we can help to raise membership figures,” Ong added.
MHexplorer offers students 20% fare discounts all year round, with additional 10kg baggage allowance for all classes, one complimentary travel date change, special friends and family promotion and Enrich miles. The partnership will see MHexplorer being expanded beyond just flight tickets to enjoy promotional offers with the three other brands.
For Brand Expedia, the MHexplorer programme will allow students to enjoy 8% off domestic hotels and 10% on international hotels.
For Grab, members of MHexplorer will benefit from an 8% discount on Grab cars to or from KLIA, Penang International Airport, Senai International Airport, Kuching International Airport and Kota Kinabalu International Airport.
Meanwhile for Maxis, MHexplorer members can sign up for a Hotlink Flex Plus plan which costs RM60 per month at RM50 per month, over a duration of 12 months.
Hotlink or Maxis customers who sign up for the MHexplorer programme will stand a chance to win flight tickets to Bali, Tokyo, Seoul or Osaka.