Marketing investment driven by data dividend


Dentsu Aegis Network Asia-Pacific chief strategy and innovation officer Arvind Sethumadhavan

A MAJOR, global survey of 1,000 chief marketing officers (CMOs) and senior level marketers across 10 countries – including Australia, China and Japan in Asia-Pacific – has revealed that marketing investment is on an upward curve as marketing’s role as the primary “growth antennae” for organisations is strengthened by the use of data.

CMOs are therefore in a unique position to turn consumer insight into the next commercial opportunity and new sources of revenue.

Subscribe to The Star Yearly Premium Plan for 30% off

Cancel anytime. Ad-free. Full access to Web and App.

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.39/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Business , Dentsu

Next In Business News

Johari: Govt exploring ways to expand biodiesel use
PTT Synergy buys Gombak land for RM60mil to build automated warehouse
TH Plantations CEO put on garden leave, CFO resigns amid RM5.1mil probe
Silver Ridge wins RM16.9mil underground cable job
Cloudaron plans RM38mil sale of subsidiaries to Sweden’s Abelco
Globetronics buys 30.85% stake in Mpire Global for RM45mil
NexG sets up MyNasional Holdings as AI, data intelligence arm
Ringgit rebounds to close higher on better-than-expected 2Q GDP forecast
KTI Landmark bags RM130.6mil contract to build ABM Sabah campus
Foreign investors remain significant net buyers in 1H25, contribute net inflow of RM21.4bil

Others Also Read