PETALING JAYA: Programmatic online advertising has gained further traction since the inception of the Malaysia Premium Publishers Marketplace (MPPM) in November last year. Its testament can be gauged by the views of industry leaders who agree that such a platform promotes transparency in online ad trading and bolster brand safety, among others.
Last week, it received a boost when it signed on leading global advertising group Dentsu Aegis Network (DAN) Malaysia as its exclusive pilot partner. The partnership enables advertisers access to a safer and transparent online ad buying ecosystem through DAN’s agencies.
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