Operating under one roof

Tan: This is to get everyone to focus on a seamless honest solutions to drive growth.

A strong voice is emerging in the advertising industry for ad agencies to house their services under one roof rather than in silos in a bid to boost creativity and brand stewardship.

Procter & Gamble (P&G), the world’s biggest advertiser, recently took a firm stand on ad agencies to reinvent their agency models to emphasise creativity and operate under one roof.