Mulia Group uses augmented reality to promote Exchange 106 project

Innovative advertising: The Mulia Group collaborated with local app developer, e-intro, to introduce Augmented Reality for its advertising campaign.

RECENTLY in The Star, Mulia Group once again broke ground, this time in combining three marketing media in one campaign. The advertisement for The Exchange 106 tower in page 24 of the publication was the first and most conventional medium.

On the advertisement was an instruction to download a mobile app to scan the picture in the advertisement. This second medium was and augmented reality app which led the reader into the third medium, a video on the progress of The Exchange 106 construction.